Working collaboratively with its agencies, Taco Bell has turned its fans into cult-like followers and its brand into a cultural juggernaut. In this two-part episode of Ugly, Irresponsible and Childish, Marc and Jeremy get former Taco Bell Senior Director of Global Communications Rob Poetsch to dish on the tricks, tips, truths and teachings that make Taco Bell’s creative campaigns impossible to ignore and twice as hard to forget.
Listen to Rob's thoughts about how creativity moves from agency ideas to client approval, the business constraints that shape bold campaigns, the role of franchisees, managing controversy, and practical tips for clearer briefs and closer agency-client collaboration.
