Up to two-thirds of companies rely on earned media placements to drive business and awareness for their products, services and messaging.
Most of them do it wrong, resulting in wasted time, worthless creativity and squandered budgets.
On this week’s episode of Ugly, Irresponsible & Childish, earned-media expert Heidi Donato talks about the 25 years she spent honing the Art of the Media Pitch, resulting in headline-grabbing stories for everything from Coke to Colgate, Walmart to Weight Watchers, Rolls-Royce to Royal Caribbean and more. She'll discuss pitching strategies, story development, timing, and the evolving roles of AI, celebrities, and reporters.
Heidi shares real-world examples—from low-tech phones and Paralympic travel to veteran advocacy—about turning mundane briefs into meaningful coverage and the importance of bringing media planners in early.
In this episode, Jeremy and Mark welcome earned media expert Heidi Donato to discuss pitching strategies, story development, timing, and the evolving roles of AI, celebrities, and reporters. Heidi shares real-world examples—from low-tech phones and Paralympic travel to veteran advocacy—about turning mundane briefs into meaningful coverage and the importance of bringing media planners in early. Practical advice for agencies and PR pros on how to craft media-worthy stories and measure success.
