Description

In this episode of The Workplace Podcast, William Corless sits down with crisis communications expert Professor Paul Argenti of Dartmouth's Tuck School of Business!

Professor Argenti is a prolific thought leader who has taught at Harvard Business School, Columbia Business School, and authored the definitive textbook "Corporate Communication" (now in its 8th edition!).

Professor Argenti shares invaluable insights from his decades of experience, including:

• The difference between a drama and a real crisis
• Why 85-90% of crises could be prevented with proper preparation
• The crucial first steps when crisis hits
• How to build trust with stakeholders before trouble strikes
• Real examples of crisis communications done right (and wrong!)

Key takeaway: "The very first thing you do is admit that whatever happened, happened, and if you are responsible, say that you're sorry."