Why Facts Don’t Persuade: Stories Do
How to Tell Business Stories That Create Emotion and Action
Episode 290 (Michael is based in California) Repeat of episode #34
In this conversation with Michael Hague we explore:
why stories persuade more effectively than facts and data
how emotional connection drives audience engagement and action
the role of empathy in powerful storytelling
why conflict is essential to creating emotional impact
how everyday experiences make the best business stories
the difference between narration and storytelling
the importance of a visible, clearly defined goal
how transformation makes stories memorable
the six-step story structure used in Hollywood films
how business leaders can apply storytelling without exaggeration
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About our Guest:
Michael Hauge is a renowned Hollywood script consultant and story expert. He helps Hollywood tell more powerful stories. Imagine how you might use your stories to be more persuasive.
To learn more about his storytelling services, visit the website https://storymastery.com/
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Key Lessons from this conversation:
stories persuade because they create an emotional experience, not because they present information
audiences identify with the hero of a story and experience the journey emotionally
effective stories require a clear hero, a visible goal, and meaningful conflict
emotion is generated through obstacles, not through desire alone
powerful stories show transformation, not just events
everyday people and ordinary experiences make the most relatable stories
business stories work best when the audience subconsciously becomes the hero
narration alone is not storytelling
structure matters more than style when telling stories
the aftermath of a story shows why the journey mattered
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In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
