How Video Builds Trust and Your Bottom Line
How CEOs can Build Authentic Person Brands that Attract Opportunity
Episode 261 (Alan is based in Oakville, Ontario)
In this conversation with Alan McClaren we explore:
the power of authentic personal branding for CEOs and business leaders
how a Brand DNA session transforms fear into clarity and confidence
why video is the most scalable and trustworthy communication tool today
how personal stories build trust and eliminate competition
the mindset shift from curated perfection to authentic communication
why executives have a responsibility to share their insights publicly
the step-by-step process of personal branding through content strategy
how leaders can batch-create video content efficiently
the real ROI of personal branding: leads, partnerships, and visibility
how to avoid the trap of hiding behind a logo and start showing up online
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About our guest, Alan McClaren:
Alan is a personal branding expert and co-founder of STRATA Originals. He was CEO of marketing agency - InfinityComm. He's a long time member and officer of Young Presidents' Organization, YPO.
Learn more about STRATA Originals at: https://strataoriginals.com/
Get your free worksheet to clarify your personal brand: https://strataoriginals.com/elevate-your-brand-1
Connect with Alan on Linkedin https://www.linkedin.com/in/alanmclaren/
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Key Lessons from this Conversation with Alan McClaren:
Everyone Has a Personal Brand—Most Just Aren’t Leveraging It
Brand DNA Is the First Step to Unlocking Personal Clarity
Video Is the Most Authentic and Scalable Communication Medium
Personal Branding Is About Giving, Not Performing
Executives Have a Responsibility to Share Their Wisdom Publicly
Your Story Is Your Protection—No One Can Argue With Lived Experience
Posting Video Content Builds Trust Before the First Conversation
You Can Batch Video to Make It Easier and More Efficient
You Don't Need to Be Perfect—You Need to Be You
Leaders Who Share Their Perspective Attract More Opportunity
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In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/