Head & Heart: The Formula for Audience Connection
Motivation vs. Information: What Makes a Great Speaker?
Episode 294 (Martin is based in Toronto)
In this conversation with Martin Peremuter we explore:
how evergreen topics like leadership and trust continue to anchor conferences
why AI dominates current conference agendas
what an audience can realistically apply from a one-hour keynote
the balance between information and motivation
why sleeping audiences don’t learn
how cultural differences affect speaking styles and expectations
the strategic value of the pre-event call
why the gig starts before stepping on stage
how integrity off stage affects booking success
how to connect with both analytical and emotional audience members
why audience interaction must be earned
how conference organizers should define purpose and desired behavior change
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About our guest, Martin Permuter:
Martin is the president and co-founder of Speaker's Spotlight, a speaker booking agency.
He has personally booked over 9,000 speaking engagements in the past 30 years. He served on the board of governors of the International Association of Speakers Bureaus, (IASB) for the past three years and was president last year. IASB's membership is made up of speakers' bureaus, lecture agencies, and speaker management companies from around the world.
Learn more about Martin and Speaker's Spotlight at https://www.speakers.ca/
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Key lessons from this conversation with Martin Perelmuter:
leadership, communication, trust, and teamwork remain evergreen topics
AI is currently in demand, while trends like social media rise and fade
an audience realistically applies one or two ideas from an hour keynote
speakers must balance valuable content with engagement
sleeping audiences don’t learn
cultural expectations influence how speakers are received
the pre-event call is critical to customizing the message
the gig starts before the speaker steps on stage
speakers are judged on integrity both on and off stage
the best speakers connect with both head and heart
audience trust must be earned before asking for interaction
conference organizers must start with why and define the desired behavior change
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In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskill
