The Three-Box Storytelling Framework
The Hidden Psychology Behind Stories that Change Behavior
Episode 288 (Graham is based in Singapore) This is a repeat of episode #68.
In this conversation with Graham Brown, we explore:
how the three-box storytelling model simplifies complex ideas
why backstory builds trust before persuasion begins
how fear of the unknown blocks decision-making
why analogies help audiences understand faster
how familiar stories lower resistance to change
why emotion outlasts facts in memory
how storytelling increases confidence over time
why selling is really about guiding people through uncertainty
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Graham Brown is the founder of Pikkal & Co, an award winning podcast agency based in Singapore. He has the experience of hosting over 400 episodes on his podcast.
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Key Lessons from this conversation with Graham Brown:
Effective business storytelling follows a simple three-scene structure: past, present, and future
Audiences connect with backstory before they care about solutions
Selling is about reducing fear of the unknown, not proving superiority
Familiar stories make unfamiliar ideas easier to accept
Analogies act as short-form stories that speed understanding
Trust is built through shared experiences and common ground
Change happens when staying the same feels riskier than moving forward
Emotion—not facts—is what people remember after a presentation
Confidence comes from practiced storytelling, not natural talent
Every presentation improves through testing, feedback, and refinement
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In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
