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Description

Identify the core truth of your marketing message
Avoiding Confirmation Bias in Your Messaging

Episode 249 (Saffana is based in London, England)

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In this conversation we explore…

• How audience mindset shapes effective copywriting


• Discovering your brand’s core truth


• Using timing strategically to enhance marketing results


• The hidden influence of confirmation bias in marketing


• Leveraging data to uncover actionable audience insights


• How to avoid projecting your assumptions onto your audience


• Strategies for unique and impactful product positioning


• Why it’s essential to understand who won’t buy from you


• Techniques to transform products from “nice-to-haves” into essentials


• The importance of removing ego from the copywriting process

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About our guest, Saffana Monajed:

Saffana conducts workshops to help your marketing team write more persuasive copy.

She has completed two marathons and plans to run an ultra-marathon.

As a math major she brings that appreciation to understand the data that determines best marketing practices.

Learn more about Saffana and her copywriting services and training at:

https://www.saffana.co.uk/

https://www.instagram.com/saffanabanana

https://www.tiktok.com/@learncopywritingnow

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Key Learning Points from this conversation with Saffana Monajed:

1. Audience Mindset Drives Copywriting Success


2. Discover and Communicate Your Core Truth


3. Timing is Critical in Marketing


4. Beware of Confirmation Bias


5. Data Analysis Reveals Audience Insights


6. Avoid Projecting Your Assumptions onto Your Audience


7. Effective Product Positioning is About Being Unique


8. Understand Who Won’t Buy and Why


9. Transform Your Product from a Vitamin to a Painkiller


10. Remove Ego from Your Writing Process

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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

 

Your host is George Torok

George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

 

Connect with George

www.SpeechCoachforExecutives.com

https://www.linkedin.com/in/georgetorokpresentations/

https://www.youtube.com/user/presentationskills

https://www.instagram.com/georgetorok/