In this episode of The Bearded Finisher Podcast, host Zach Shrum takes us inside the AWFS show for a jam-packed episode with key players in the finishing and coatings industry. From Superfici America’s Mini system to ICRO’s visionary products and Paintline’s evolution, this episode explores the latest tools, trends, and strategies shaping the future of the trade. The discussion highlights a shift toward user-friendly automation, the resurgence of stains, and a continued push for water-based, ISO-free innovations. Whether you’re a seasoned shop owner or just stepping into the finishing world, this episode is loaded with insight.
00:00 – Introduction to the Bearded Finisher Podcast
00:28 – Exploring Superfici America and Industry Insights
01:21 – Tony's Journey in the Finishing World
04:42 – The Benefits of the Superfici America Mini
07:01 – User-Friendly Technology in Finishing
08:24 – Understanding Production Footprint and Investment
10:15 – Return on Investment in Automation
12:31 – Quality and Support in Finishing Equipment
14:25 – The Importance of Technical Knowledge in Sales
15:21 – Paper vs. No Paper in Finishing Lines
17:44 – Trends in Stains and Coatings
19:02 – Showcasing Products at AWFS
20:58 – Innovations in the Finishing Industry
23:23 – Sponsorship Opportunities for Brands
23:53 – Introduction to Paintline and Visionary Award
25:47 – The Evolution of Paintline Products
28:07 – Transitioning from Finishing to Manufacturing
30:03 – Updates on Spray Racks and New Products
33:05 – Previewing the New Trim Rack
36:30 – Distribution and Accessibility of Products
39:24 – The Importance of Relationships in the Industry
42:04 – ICRO's Innovations and Market Strategy
44:29 – The Shift Towards Water-Based Products
46:44 – Building Relationships in the Coatings Industry
48:43 – Bobby's Journey in the Finishing Industry
51:00 – The Importance of Technical Knowledge in Sales
52:53 – ICRO’s Visionary Award Winning Product
55:48 – Distribution and Shipping Strategies
01:00:02 – Final Thoughts and Industry Innovations
📍 Super Fici – superficiamerica.com
📍 Paintline – thepaintline.com
📍 ICRO Coatings –icro.it/en
