In this episode of the Ride to Independence podcast, host Trish discusses how to grow your brand with confidence, clarity, and a strong sense of direction. She explains the importance of building a brand identity that goes beyond logos and names, highlighting it as the feeling people associate with your business. Trish shares actionable steps, including defining your mission, maintaining consistency, leveraging storytelling, and collecting testimonials. She underlines that brand identity is not just about visuals but also about the experience you deliver. Plus, listeners can get additional insights by enrolling in her comprehensive e-course.