Nature of Business host, Chrissy Coughlin speaks with world re-known architect,
designer and author William McDonough about his work, the protocol of cradle to
cradle, the hurdles of that face the GSA, and, lastly, why he does what he does.
Mr. McDonough, through his innovations, continues his mission to determine what
is the right thing to do and then to do it as efficiently as possible because as he
puts it, “If you are wrong thing efficiently, you are being efficiently wrong and it’s a
problem.” [Episode 1]
