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无梦品牌说
高冷丝芙兰为何被美妆白牌攻破?均价500和50的美妆消费者会认吗?
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高端美妆集合店【丝芙兰】近日宣布三资堂入驻,这个成立仅2年的厦门帮品牌,靠着投流打法在抖音榜单TOP的彩妆品牌,高端美妆为何向低价白牌低下了高贵的头颅,似乎和丝芙兰的高端定位不符。请听本期分解。
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Made by
Alex Barredo
. Send your feedback to
alex@barredo.es
.