Is Starting a Business in China Worth It? | Ricardo ISNL on Marketing, Growth, & Challenges
In this Episode 7 Part 2 of the Say it Slow Podcast, we sit down with Ricardo, the founder of ISNL, a popular clothing brand based in China. Ricardo shares his entrepreneurial journey, discussing key topics like how to start a business in China, the challenges of navigating Chinese consumer behavior, and how his brand overcame setbacks. He dives deep into the marketing strategies that have helped ISNL stand out in a crowded, competitive market and explains how his experience with his first supplier taught him valuable lessons in business.
If you’re thinking about launching a brand or business in China, Ricardo’s insights into foreign entrepreneurship in China, particularly in fashion, will be incredibly valuable.Beyond business, we talk about the inspiration he draws from Kanye West’s entrepreneurial mindset, which has shaped ISNL’s brand philosophy and vision.
🚀 Timestamps
00:00 – Do business that you're passionate about
01:27 – What’s the idea behind the name ISNL
05:10 – Don’t worry about the outside noise
07:55 – One advice to start your business in China
15:30 – First supplier tricked Ricardo last minute
18:35 – Marketing in China
25:00 – Selling options
32:40 – Is there a point of opening a physical store in 2025?
33:58 – Describe your brand in one word
42:00 – Kanye West as inspiration
45:00 – SAY IT FAST!
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