Apple and Facebook at odds over privacy move that will hit online ads
苹果与脸书就保护用户隐私行动产生争执，该行动可能会打击网络广告
Tim Cook lambasts firms ‘built on misleading users, data exploitation, on choices that are not choices at all’
蒂姆·库克猛烈抨击一些公司，认为它们“靠误导用户、数据剥削以及霸王条款起家。”
Apple’s chief executive, Tim Cook, has launched his strongest attack on Facebook yet, as the two companies face off over Apple’s plans for new privacy features that would severely limit online advertising.
苹果首席执行蒂姆·库克对脸书进行了到目前为止最猛烈的攻击。苹果公司计划推出新的隐私特性，这将严重限制网络广告，两家公司正就这一计划针锋相对。
Speaking to the Computers, Privacy and Data Protection conference on “Data Privacy Day”, Cook defended Apple’s decision to introduce the features, called App Tracking Transparency (ATT).
在“数据隐私日”的计算机、隐私与数据保护大会上，库克表示支持推出“应用程序追踪透明度”特性这一决定。
Apple’s ATT plans have brought stark criticism from Facebook, which claimed late last year that it would kill small businesses by preventing them from advertising to would-be customers.
苹果的“应用程序追踪透明度”计划被脸书无情抨击。脸书于去年底声称该计划阻止了小型企业对潜在顾客投放广告，从而扼杀了此类企业。
Facebook’s head of ads, Dan Levy, said Apple was pushing for “anti-personalised advertising, and we think is trying to take the world back 10 or 20 years”.
脸书广告业务主管丹·李维表示，苹果是在强行反对个性化广告，这将使世界倒退10或20年。
Cook hit back on Thursday, defending ATT and attacking Facebook – without naming the company directly – as an irresponsible actor.
库克于周四反击，捍卫其“应用程序追踪透明度”这一计划，而且隐晦地批评脸书不负责任。
“What are the consequences of prioritising conspiracy theories and violent incitement simply because of their high rates of engagement? What are the consequences of not just tolerating but rewarding content that undermines public trust in lifesaving vaccinations? What are the consequences of seeing thousands of users join extremist groups, and then perpetuating an algorithm that recommends even more?”
“如果仅仅因为群众参与度高，就把阴谋论和暴力煽动放在最醒目的位置，后果是什么？容忍甚至鼓励那些破坏公众对疫苗接种信任的内容，会产生什么后果？看到数千用户加入极端组织，然后任由算法推荐更多的相似内容，又会产生什么后果？”
While Facebook has not responded to Cook’s comments publicly, the social network is reportedly preparing its own offensive. According to the Information, a tech news site, Facebook is planning to launch an antitrust lawsuit against Apple, arguing that the company is breaking US law by requiring independent developers to follow rules that Apple does not itself have to abide by.
尽管脸书还没有公开回复库克的评论，有报道称该社交平台正在准备其反攻措施。根据科技新闻网“信息网”报道，脸书正计划对苹果发起反倾销诉讼，认为该苹果要求独立开发者遵守一些规则，而苹果公司却不必遵守，这违反了美国法律。
As well as ATT, Facebook is likely to target a number of other features of iOS that it says are applied unfairly. A new set of “privacy nutrition labels”, for instance, require Facebook to list the hundreds of types of data it collects about users on the App Store, while Apple services such as iMessage, which cannot be deleted and are thus not on the store, do not display that information in the same way.
除了应用程序追踪透明度这一特性之外，脸书还有可能将枪口对准大量其它苹果不公平的操作系统特性。比如，“隐私营养标签”就要求脸书在应用商店明确列出对用户收集的数百种类型数据，然而苹果自带的服务比如iMessage短信，由于无法卸载，因此不再苹果应用商店之中，就不必通过上述方式来上报信息。
On Facebook’s earnings call on Wednesday, the chief executive, Mark Zuckerberg, said Apple was focused on “on gaining share in apps and services against us and other developers. So Apple has every incentive to use their dominant platform position to interfere with how our apps and other apps work, which they regularly do to preference their own.”
在周三的财报电话会议上，脸书首席执行马克·扎克伯格表示苹果正着力于“与我们以及其他开发者争抢应用和服务的份额，所以苹果有充分的动力借助其主导性的平台地位，以介入其它应用的运行，这是他们优待其自家产品的惯用伎俩。”
