Camping trend goes wild, with room to grow
露营风起，发展空间广阔
Nature experiences receive a boost with enterprises and sites offering various options
商家与场地提供多样化选择，自然体验进一步升级
Polychromatic tents of various sizes and shapes resembling a mosaic have added vibrancy to forests, lakesides and beaches across the country's vast landscape since early summer.
初夏以来，大小不一、形状各异、犹如马赛克的多色帐篷为全国广阔的森林、湖畔和海滩增添了活力。
It took Wu Xintao a while before he found an ideal vacant spot to set up camp at Xiangshanhu Park in Nanjing, East China's Jiangsu province, for his first camping trip in June. The park's grasslands have seen an increasing number of campers spread out equipment and lay back to bask in the sunny breeze while chatting with friends and families.
花了好一段时间，吴新涛（音译）才在中国东部省份江苏南京的香山湖公园找到一个理想空地，开始了他今年6月的第一次露营之旅。公园的草地上，越来越多的露营者铺开装备，躺下晒太阳吹着风，和朋友家人聊天。
According to market consultancy iiMedia Research, there were more than 6,500 campsites across the country last year, with Beijing and Guangdong, Zhejiang, Sichuan and Shandong provinces hosting the most. The camping market scale is expected to reach 248 billion yuan by 2025, according to the consultancy.
根据市场咨询公司艾媒咨询的数据，去年全国有6500多个露营地，其中北京以及广东省、浙江省、四川省和山东省的露营地最多。该咨询公司称，到2025年，露营市场规模预计将达到2480亿元。
Stiff competition
露营市场竞争激烈
Although some obsolete camping businesses have been eliminated by market competition, the number of campsites nationwide has grown at a 30 percent rate annually, according to the 2023 Camp Market Research Report. It noted that the lower-tier markets are beginning to enter a stage of rapid development.
《2023年中国露营地市场调研报告》显示，尽管一些落后露营企业被市场竞争淘汰，但全国露营地数量以每年30%的速度增长。报告指出，二三线市场开始进入快速发展阶段。
Picturesque mountains and waters, a strong pastoral atmosphere, ancient-style courtyards and camping tents have visitors flocking to the Hetang Yueshe (moon house over the lotus pond) campsite in Wufu, Nanping city of Fujian province.
在福建省南平市五福的荷塘月舍露营地，山水风景如画、田园气息浓郁、庭院和露营帐篷古朴雅致，游客蜂拥至此。
About a two-hour drive to the southwest, Fulyu RV campsite in Taining county of Fujian offers accommodation in recreational vehicles, each of which is designed in courtyard style surrounded by greenery. Additionally, each RV is equipped with a panoramic sunroof, allowing guests to enjoy a starry night while lying in bed.
向西南方向驱车约两小时，即可到达福建泰宁福旅房车露营地，房车住宿采用庭院式设计，四周绿树环绕。此外每辆房车都配有全景天窗，客人躺在床上即可欣赏星空。
Effective solutions
有效的解决方案
However , despite its rapid development over the past few years, the camping industry is still in its infancy, experts said. The low average transaction value and low repurchase rate are common issues that urgently need effective solutions. The camping industry has a long way to go, said Li Yangjun, a senior official with the China Sporting Goods Federation's camping industry committee.
然而，专家表示，尽管露营行业在过去几年发展迅速，但仍处于起步阶段。平均交易值低、复购率低等都是亟待有效解决的普遍问题，中国体育用品业联合会露营产业专委会高级官员李洋君表示，露营行业还有很长的路要走。
In July 2023, the National Development and Reform Commission issued measures on restoring and expanding consumption, which pointed out the need to promote rural homestay service certification, support business entities in developing new formats like camping, outdoor sports and study tours, and expand rural ecological and leisure tourism.
2023年7月，国家发改委发布《关于恢复和扩大消费的措施》，指出要推动实施乡村民宿服务认证，支持经营主体开发露营、户外运动、游学等新业态，拓展乡村生态游、休闲游。
Liu from the Beijing RV Camping and Self-Drive Tourism Association believes it's important to standardize camping operations, as some destinations have shown a lack of professional management personnel, mismatched prices and services, and limited service options.
北京房车露营自驾旅游协会刘先生认为，露营经营要规范化，一些目的地存在专业管理人员不足、价格和服务不匹配、服务选择有限等问题。
