TV market signals growth as application scenarios rise
随着应用场景增加，中国电视市场呈增长之势
Major manufacturers ride consumption recovery, seek new expansion drivers
借助消费复苏，主要制造商寻求新的扩张驱动力
China's television manufacturing industry is expected to gain growth momentum this year, fueled by the steady recovery of consumption and the accelerated efforts made by major TV makers to expand application scenarios and seek new growth drivers, industry insiders said.
消费稳定复苏，国内大型电视制造商加快拓展应用场景，并寻求新的增长驱动力，在此推动下，中国的电视制造业预计将在今年获得增长动力，行业内人士表示。
Hisense Group, a Qingdao, Shandong province-based home appliance company, said it will focus on major application scenarios covering family, commercial use and vehicle-mounted displays, and push to expand its presence in emerging display segments, such as augmented reality and virtual reality.
总部位于山东省青岛市的家电公司海信集团表示，公司将专注于覆盖家庭、商业和车载显示器等主要应用场景，并推动扩大其在增强现实和虚拟现实等新兴显示领域的影响力。
"We will enhance our capacities in the aspects of display technologies, television chips, cloud services, intelligent interaction and operating systems, and bolster the technological advances in laser TV, and liquid crystal and light-emitting diodes displays," said Li Wei, president of Hisense Visual Technology Co Ltd.
海信视像技术有限公司总裁李炜表示：“我们将增强在显示技术、电视芯片、云服务、智能交互和操作系统等方面的能力，并加强激光电视、液晶和发光二极管显示等技术进步。”
The company will continue to increase investment in AI-powered intelligent image chips, Li said, adding he is bullish on the prospects of laser TVs, which can display extra-large images with better picture quality and bring an immersive watching experience by utilizing laser display technology.
李炜表示，该公司将继续增加对人工智能驱动的智能图像芯片的投资，而且补充道对激光电视的前景持乐观态度，激光显示技术可以展示更大、画质更好的图像，为观众带来沉浸式的观看体验。
Statistics from Beijing-based consultancy All View Cloud, or AVC, which specializes in home appliances, showed that TV sales reached 36.34 million units nationwide last year, down 5.2 percent compared with 2021, while related sales revenue totaled 112.3 billion yuan ($16.3 billion), a fall of 12.9 percent year-on-year.
总部位于北京的家电咨询公司奥维云网统计数据显示，去年全国电视销售量为3634万台，较2021年下降5.2%，相关销售收入为1123亿元人民币（163亿美元），同比下降12.9%。
Peng Jianfeng, executive secretary general of the China Video Industry Association, said that the consumer electronics sector will see a rebound this year and the sales revenue of the domestic TV market is projected to stand at about 120 billion yuan in 2022, an increase of 5 to 6 percent yearly.
中国电子视像行业协会执行秘书长彭健锋表示，今年消费电子行业将会反弹，国内电视市场销售收入预计将在2022年达到约1200亿元，年增长 率为5%至6%。
Data from research company China Market Monitor Co Ltd showed TV sales rose 5.3 percent year-on-year to 8.48 million units in the first quarter, estimating sales revenue will witness a slight increase during the five-day Labor Day holiday from a year earlier.
中怡康时代市场研究有限公司的统计数据表示，第一季度电视销售量同比增长5.3％，达到848万台，在即将到来的五一劳动节期间，销售收入相比去年预计将略有增长。
China has rolled out a series of stimulus measures to spur consumption, such as encouraging the replacement of old household appliances with new ones and bolstering the consumption of green and smart home appliances in rural areas.
中国已推出一系列刺激消费的措施，例如鼓励家电以旧换新以及促进农村地区绿色和智能家电的消费。
Liang Zhenpeng, an independent researcher focusing on the home appliances sector, said the traditional TV market is almost saturated and companies need to seek new growth points. "New display technologies, such as organic light-emitting diode, or OLED TVs, laser TVs and curved-screen TVs, are all good choices and in line with ongoing consumption upgrades," he added.
家电行业独立研究员梁振鹏表示，传统的电视市场几乎已经饱和，公司需要寻求新的增长点。他补充说：“新的显示技术，如有机发光二极管、OLED电视、激光电视和曲面屏电视，都是不错的选择，而且符合正在进行的消费升级趋势。”
