Description

EPISODE 182 | Guest: Sean Matthews, president & CEO of Visix, Inc.

Digital signage has evolved far beyond decorative displays and electronic posters – it’s now a critical business system that directly impacts productivity, operational efficiency, and bottom-line results.

This episode challenges outdated perceptions of digital signage as merely a creative or facilities concern, revealing how modern implementations integrate with enterprise systems to deliver real-time data, performance metrics, and strategic communications across entire organizations. From manufacturing floors displaying live production KPIs to hospital wayfinding systems that guide patients via mobile devices, today's digital signage requires C-suite attention and cross-departmental collaboration.

You'll learn why treating digital signage as strategic infrastructure rather than an expense delivers measurable returns through improved employee engagement, enhanced visitor experiences, and real-time operational visibility.

• Understand how digital signage integrates with business systems to influence the bottom line in real time.
• Learn why C-suite buy-in and cross-departmental collaboration are essential for successful deployment
• Discover three red flags of underutilized systems: poor design, lack of integration, and insufficient saturation
• Explore how displaying KPIs and leaderboards drives measurable productivity improvements and morale
• Hear practical ROI insights and how cloud-based systems transformed signage into affordable investments

See the full transcript HERE

See digital signage solutions and examples for every market HERE.