Piers Linney meets Dr Aalok Y Shukla, the cofounder of Straight Teeth Direct, to hear how he’s using tech to disrupt the dentistry market. Aalok explains how the company has harnessed innovations such as 3D printing and online consultation to make the teeth straightening process more accessible and affordable – and is consequently opening up a brand customer base, by sending aligners in the post. He also shares his thoughts on growing a business vertically and managing a mindset for success.
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