Today we’ve got a masterclass on the history and evolution of snowboard design with Jeremy Jones, as well as Jeremy’s own philosophy behind product creation and refinement at Jones Snowboards. Jeremy and I discuss “progression bumps”; a new Jones board coming out this spring; prototyping; finding design inspiration in unexpected places; a number of the boards in the current Jones lineup; and more.
TOPICS & TIMES:
- Splitboards: why did you start with splits? (6:36)
- Making gear work vs. dialing in gear (11:25)
- Progression Bumps: Evolutions & Revolutions (13:55)
- Jones Tweaker & Nose Shape (17:10)
- New Board: the Jones Butterfly (19:55)
- Philosophy of Product Changes (21:54)
- Storm Chaser & Inspiration from Surfing (30:08)
- Design evolution since the early 80's (32:11)
- Are you more picky about shape or flex? (39:14)
- Manufacturing errors? Tolerances & Variations (43:32)
- Supply Chain update (49:05)
- Project X Boards (52:10)
- Product Name Changes & ‘Know Thyself’ (54:06)
- Jones Apparel (1:01:40)
- Crashes & Close Calls (1:08:22)
- What We’re Celebrating (1:16:14)
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