MADE is a new company that’s setting out to make custom technicalapparel. Their 3 co-founders are all veterans of the technical apparel and outdoor industries, and Luke Koppa and I talked to Cheryl LeBarr, Capri Philip, and Dustin Butcher about whythey started MADE and how they are making this happen. (And, of course, we argue about anoraks, too.)
TOPICS & TIMES:
- Co-founder backgrounds (04:63)
- How did you all meet? (06:26)
- MADE’s mission statement (09:46)
- How do companies decide what’s a S,M,L,XL, etc? (10:23)
- MADE’s measuring process (13:49)
- Modular designs (15:16)
- When does MADE launch? (17:18)
- Who is the MADE customer? (19:34)
- Industry sizing standards — or the lack thereof (21:27)
- Materials (22:43)
- Feature Sets (26:43)
- Anorak Fight! (30:49)
- Sustainability (37:03)
- Time from placing order to receiving product (39:34)
- Circularity (43:22)
- Inclusivity & removing the concept of gender (44:50)
- The present & future of MADE (47:07)
- What We’re Celebrating (50:36)
RELATED LINKS
Hosted on Acast. See acast.com/privacy for more information.
