In this episode, Teri welcomes Ron Jaworski, the CEO of Trinity Audio, a company that enables users to easily audiofy the content on their websites or blogs.
Trinity Audio is a content technology platform that allows publishers and content creators to enter the audio era by transforming their text content into audio, providing a new way to engage, grow, and monetize audiences.
Welcome, Ron!
Ron is a huge believer in voice technology, and shares his passion and thoughts about turning readers into listeners through Trinity Audio’s blog post, where he keeps in touch on a weekly basis. He’s also the CEO of TIM Media (formerly Meme Video), a leader in the field of video and display advertising that provides video distribution and management technologies to publishers and advertisers. He is currently based in Israel.
He comes on to talk about Trinity Audio’s brilliant technology and how they're going to be tackling the process of making it easy for publishers to put out their content through Alexa skills.
Trinity Audio
- They enable publishers to turn their content and website text into audio.
- They also enable publishers to generate different revenue streams based on the audio. This will be very supportive to most publishers who are struggling with revenue generation.
- The combination of audio and voice offers great user experience and engagement.
- Eventually, there will be listings of articles that people can listen to instead of reading, and this will create a reliable revenue stream for publishers.
- Trinity Audio is also focusing on ensuring that all the audiofied content from different publishers will be available via voice through Alexa skills.
- Their products include the Trinity Player and Trinity Pulse.
- The Trinity Player instantly converts a user’s articles into audio that their readers can listen to on any device, anywhere they are. One can place the player wherever they want on any page to seamlessly integrate with their existing website experience. With a few clicks, the user can also customize it to natively align with their overall site’s look and feel.
- The Trinity Pulse is a content discovery unit that highlights a user’s top trending audio articles as well as podcasts and radio shows across the web and gives readers audio content recommendations that improve their overall experience. Readers/Listeners spend more time on site, exploring more content to enjoy while browsing. This is a direct impact on revenue growth.
The Technology Powering Trinity Audio’s Voices
- They have a partnership with Amazon Polly (the cloud service by AWS)
- Trinity leverages Amazon Polly’s technology and is working with them on some of the projects they’re working on.
The Monetization Model
- Trinity Audio has been bringing on advertisers who are very interested in audio based advertising opportunities. Trinity is creating a solution for them because the traffic and ROI from audio is amazing and the advertisers are looking at generating revenue out of it.
Their Alexa Skills
- Publishers who have audio content on the Alexa platform have been realizing that they are not doing enough to gain visibility and have their content discovered easily.
- Trinity Audio is looking at taking publishers’ audiofied content and uploading it into the publishers’ own Alexa skills.
The Future for Trinity Audio
- They want to be the one-stop shop for publishers to audiofy their content and enable voice. Their VOA (Voice Over Article) is the first stage in the revolution, but he thinks the options are endless.
List of resources mentioned in this episode
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