In this episode, Teri shares part 2 of his conversation with Bob Stolzberg, the Founder and CEO of VoiceXP, the most advanced Alexa skill building tool in the world.
Enjoy!
Bob is a rabbid voice enthusiast and enjoys helping people turn their dreams into reality. They will talk about the process of creating the gamified version of the Voice in Canada flash briefing, the marketing aspects of it, and why it would be a valuable thing for marketers to reproduce.
The Marketing Funnel
- Teri introduced a flash briefing to a marketing funnel, which VoiceXP had never done before. What they managed to create is a voice funnel.
- At the top of the funnel is the Alexa in Canada community, and the Alexa in Canada brand’s social media and web presence. Then there is the next layer made up of Teri’s podcast and flash briefing.
- The podcast and flash briefing have subscribers (listeners) and the core purpose of the voice funnel is to help convert the listeners into a list.
- The Crack the Code skill also helped in converting listeners. When a subscriber listens to the Voice in Canada flash briefing and they’re engaged enough, they can go and play Crack the Code. Once they crack the code, they get to enter their phone number into the platform so that they can be texted the information that they need to go and enter the final contest to be eligible for the grand prizes.
- The funnel is working wonders and is receiving very positive responses.
The Difficulties in Creating Crack the Code
- It was not easy coming up with and creating the skill. It took Teri about a month of daily commitment.
- The content in the different layers of Crack the Code is totally on point, and it’s difficult for people who aren’t marketers to write such content.
- The Crack the Code skill gets people engaged and it’s really well written. It has sound effects and is easy to understand. All that took time and a lot of commitment to develop.
Speaking at the Voice of the Flash Briefing
- This is an online conference that both Teri and Bob will be speaking at.
- The conference is all about teaching people about flash briefings. Some of the best flash briefings’ creators in the world will be there.
- It’s coming up in October 2019.
List of resources mentioned in this episode
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