In this episode, Teri is at the Alexa Conference 2019 in Chattanooga, Tennessee where he recorded this episode live.
Teri was a speaker at the conference and talked about voice technology in the context of healthcare. He also led a workshop on how to create a flash briefing and recorded a flash briefing live for his Voice in Canada flash briefing.
Flash Briefing Basics
- A flash briefing is a small, short, audio piece of content. It’s similar to a podcast but it’s short.
- Starting a flash briefing or podcast is an opportunity to become a leader in whatever your field is..
- If the title and description of your flash briefing has the appropriate keywords, people searching for the products that match those keywords on Amazon will stumble onto your flash briefing.
- Unlike with other skills, once somebody has enabled a flash briefing, they never need to remember the invocation name again because it’s now part of their subscription.
- People tend to listen to flash briefings during the transitional moments of their day like when one is getting dressed or when driving.
- There are few flash briefings and less competition which makes it much easier to be found.
- There are about 70,000 Alexa skills and flash briefings are about 8,000 worldwide.
- For every 80 podcasts out there, there is one flash briefing, which illustrates the opportunity right now.
- You can do your flash briefings hourly, daily or weekly, but the best one Teri recommends is daily.
- Make short, quick and to the point flash briefings with valuable content.
How to create a flash briefing
- Plan out your flash briefing.
- Decide on your topic (s). Determine who the show is for.
- Take some time to learn about the Amazon developer portal so you can easily set up your flash briefing and have complete creative control over it.
- Come up with a title, a short description, a long description and the keywords. These will make an impact on your SEO.
- Create a variety of call to actions. The first ones should be to ask for reviews.
- Create your flash briefing icon. It must be round.
- Create a unique audio branding.
- You need hardware and software to set up. Click here for a list of all the relevant software and hardware at
- Record and export an episode. Teri recommends that you don’t write a script, keep it natural, smile when you speak (it makes a difference) and have fun with it.
List of resources mentioned in this episode:
Other Useful resources:
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