Aaron Price, Co-Founder and CEO of Wyzed, joins co-hosts Mac Gambill and Phil Beene on the Scale Well Podcast to talk about how they turned customer feedback into a more scalable business, how to maximize return from your online course, and more, including [2:20] how to strategically iterate based on customer feedback, [4:20] the ways businesses are getting the most value from their online training courses, [6:05] what businesses are charging for access to their online training courses for customers, [8:20] using online training to make sales and marketing processes more scalable, lead capture, lead nurturing, [16:20] how the Wyzed revenue model and pricing model evolved, [18:45] what the next phase of product growth has to look like to scale their business further, 3rd party platform integrations, online membership management tools, [20:45] how this enables the next generation of fitness and wellness businesses, [26:00] what software tools and platforms Wyzed use internally to run their business, [32:00] and more lessons for product companies to remember.
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