Description

This episode includes the 3 key communications principles we apply to everything and a smorgasbord of best practices for phone, direct mail, and email outreach.

Fresh on the heels of last week’s outreach webinar, I used episode 10 of The Nudgecast to review some of the most practical, applicable and actionable takeaways for highly effective outreach and enrollment that prioritize engagement first, including...

• The 3 communications principles that I apply to all marketing and outreach communications,

Empathy

“Experience it through the eyes of the recipient.”

Simplicity

“Minimize choice, while maximizing utility.”

Clarity

“Make it hard to misunderstand.”

• How to apply the 3 principles to specific types of outreach communications, and the resulting outreach tactics and best practices that make up highly effective “Engagement First” outreach and enrollment.
• Tactics and best practices for initial phone outreach (hint: you can’t count on the next call),
• The do’s and don’ts for effective direct mail outreach, especially the “Intro Letter” (hint: consumers don’t speak healthcare, this is a jargon free zone),
• And the most important keys to effective digital and email outreach (hint: qualify leads and have a plan to nurture everyone).

If you’re looking to create a more engaging and effective remote coaching or population health management initiative then we’d love to connect to learn more about you and your goals. Schedule a quick intro call here.

By the way, if you find video more engaging than a podcast (even if it is just a video of me talking to you via my computer screen) I also posted this episode on The Nudgecast YouTube channel.

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