[0:00] In less than two weeks, we'll officially reveal the new name for the business and the podcast.
[0:12] In this episode, Anatomy of a Rebrand, you’ll learn the elements you’ll need for rebranding
[1:04] Start by asking yourself (and your team) some questions and if you have rebranding questions, ask away at www.yongpratt.com/258
[1:35] Question number one when considering a rebrand
[1:53] Question Number two when considering a rebrand?
[2:47] When you're rebranding, here's the third question you want to ask?
[3:15] Two categories of assets you’ll need for a rebrand. Find the lists at www.YongPratt.com/258
[3:30] Business Essentials You’ll Need
[3:44] What’s your address?
[3:56] How will people find you socially?
[4:07] What’s your attention-grabbing one-liner?
[4:16] Don’t be an infringer!
[4:50] What’s your MO?
[5:15] What do you believe?
[6:18] Visual Assets needed for a rebrand
[6:49] Episode recap
[7:45] Join Yong for a brand new challenge to turn your awesomeness into something tangible - a book! Save your seat for the 5-day Kickstart Your Book™ challenge kicking on rebrand day, February 17, 2000.
[8:37] In the challenge, we’ll share the quickest and easiest ways to create your book by repurposing what you’ve already created or from scratch
[9:13] Be sure to save your seat and share the challenge with friends: www.kickstartyourbook.com
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