0:00 Chocolate bars, M&Ms, and your content? What do they have in common? Today you're going to find out that your content has more in common with chocolate bars and M&Ms than you may have thought possible. Are you ready to dive into this delicious episode?
2:05 Update on Yong’s 5 AM Club Experiment
7:24 Your primary content = one chocolate bar. How many do you have?
8:06 The forgotten chocolate
9:01 Do you have all your chocolate bars in one convenient location?
9:31 Chocolate squares to share
10:39 Could you break off and share 3 little squares of your big chocolate bar today?
11:42 A tool to help you with sharing your chocolate squares on social
13:37 Breaking your chocolate squares into even smaller bits (i.e., M&Ms)
13:54 How easy content gold mining can be when you think about your content like chocolate
14:17 Quickly and easily filling your content calendar with the content you ALREADY Have
16:21 Content Gold Mining Example: Video
17:47 Need help with live video?
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18:55 Automation versus relationship building and Yong’s big mistake
20:14 Content Gold Mining Example: Audio
21:15 Appealing to MORE people by sprinkling your delicious chocolate bars, chocolate squares, and M&Ms across the interwebs
22:31 Yong’s cautionary tale and why you should NOT do what she did
23:39 Come share your primary social platform and traffic-driving platform inside the Arena of Awesome
26:53 Two steps to choosing your primary social platform and traffic-driving platform
27:55 Your Action Items for today
29:07 Want a VIP day with Yong? Message her on Facebook for all the details
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