In this episode, Joe Dalton welcomes Hugh, a former chartered accountant turned behavioral science expert, to discuss the intersection of human behavior. Hugh shares his journey from accounting to wealth management, emphasizing the importance of understanding human behavior in financial decision-making. He highlights how his company, DNA Behavior, aims to help individuals and organizations become more self-aware and financially empowered by leveraging behavioral insights. The conversation delves into the challenges of self-awareness, the impact of leadership on organizational culture, and the role of behavioral data in enhancing client relationships and decision-making processes.
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