What is authenticity, really? There's a dictionary definition, which is "the quality of being authentic", but that doesn't really tell the whole story. What does it actually MEAN to be authentic in this crazy world?
Well, rather than go on some type of quest to brag or bore you with his own definition of it, our guest Keith Crewe just straight up lives it. He is the no nonsense type of guy you just can't help but want to hang with and have some good conversation with. Having conversations with inauthentic people is exhausting... having conversations with real people is refreshing.
Keith is a master of concrete. He is a carpenter by trade, but has delved into a niche market where concrete is the fundamental, central element of design. He has worked with the stuff for over 15 years exclusively and is considered a concrete artisan. Beyond his sheer knowledge on the subject, Keith has expanded his horizons along the course of his journey and created a totally unique concrete training program where he gets to share his knowledge with others. These intensive training programs are a full week and the class size is capped at four people to ensure quality instruction. Keith also works with his concrete design team full time to take on concrete projects for a vast array of clients.
This episode is packed with useful content that stretches far beyond the scope of carpentry or concrete design. We explore the merits and limitations of modern teaching, as well as the importance of quality instruction in all endeavours. We discuss the value of grinding your way to success and doing so on your own terms. We talk about sacrifice, happiness and just being real and living your own truth. We hope you enjoy this chat as much as we did!
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Keith Crewe Website
https://keithcrewe.com/
Keith Crewe Professional Concrete Course
https://keithcrewe.com/course/professional-training/
Keith Crewe on YouTube
https://www.youtube.com/channel/UCOigqO5jNS0br-9D_talI-A
Keith Crewe on Instagram (@keith_crewe)
https://www.instagram.com/keith_crewe/?hl=en
Keith Crewe on Facebook
https://www.facebook.com/KeithCreweConcrete/
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