"Look in the mirror and talk to yourself for 5 minutes." George's journey started in Oakland, down to East LA, and moved throughout South LA. Much of what he remembers is being a bad-ass kid, constantly getting kicked out schools. Never had a chance to make real friends, disrespected all his teachers, and never stuck to something long enough to be good at it. But when George would go home to his mom, and Oma, it was all love; an incredible dichotomy. It wasn't until high school, that George would soon realize being bad was no longer cool, and for once in his life, he needed something to care about. Picking up a camera for the first time opened the flood gates and it was time to "tap in". "When you tap into one positive thing, your entire world is affected." George became hungry for learning and known among the community for his work - and his work ethic. He expanded into video, and would shoot during the day, and have you a final edited project by night. Working with some of the top LA rappers during a time when digital content was about to peak, George's game was elevating to a high level very quickly. But in order to reach out full potential, we sometimes need to be pushed past our own limits. For George, that meant getting kicked out the house, and for the first time in his life, the safety net was gone. He was alone, realizing for once, who he was, and the person he was becoming. Now, George has toured with some of the biggest stars, worked with the top athletes, and is led by his drive to inspire. Where does that drive come from? "Being able to know I can always do better." Ladies and Gentlemen, this is George Jefferson. #MamaWeMadeIt
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