Jason Pereira talks to Tim Rickards, managing director of social and content strategy for Hearsay Systems. Hearsay is a social media and content management system that helps businesses market themselves better in today’s social and digital age.
Episode Highlights:
- 00.38: Hearsay is in essence of client engagement platform, and the company helps agents and advisors consistently deliver a personalized human client experience
- 01.04: Hearsay also provides a comprehensive data capture and analysis system that helps people understand how they can keep improving as they move forward.
- 02.26: Tim talks about the guidance that they give to advisory firms who are new to this space looking to basically market themselves digitally.
- 05.12: Hearsay Systems is solely dedicated to financial services firms. They have an understanding with insurance companies, asset managers, broker dealers etc.
- 05.33: Tim shares how they offer a combination of options that can help them to get advisors post on social media.
- 06.21: Tim does an organic social field enablement, they allow individual people to increase the gravity of their social presence and expand their networks to help drive business, so posting is important.
- 08.28: Tim shares how you can literally funnel somebody to the conversion experience via text.
- 10.32: Tim talks about the social realm and all other communication. He discusses how he is helping to get a prospect down the funnel using next best action.
- 11.33: Jason inquiries about the enablement part of the platform. He asks Tim how Hearsay Systems continues to nurture that relationship before advisors get to some sort of conversion point.
- 12.32: Tim shares how they focus on social reciprocity and encourage people to not be afraid to direct message somebody if especially they are not a client.
- 18.18: As per Tim, social selling allows other people to find Hearsay Systems so that we can help solve their problems.
- 19:44: At Hearsay Systems they have features that screen posts for specific language and images so that the company doesn’t have to worry that something is going to go out that is problematic.
- 22:45: As per Tim they are using social media to help each advisor or agent grow their business, increase the number of policies there, their assets under management, etc.
3 Key Points
- Tim discusses how does Hearsay Systems stand out from the competition in the Financial Service space
- Tim talks about text implementation and how is that being implemented and how is it different than what he is seeing? What is being done in the social realm?
- Tim shares instances and tells the listeners about the importance of having a good social reciprocity habit.
Tweetable Quotes
- “We typically advise advisors to do, or agents is if someone responds and they’re not in your network, invite them to your network.” – Tim
- “People who are good salespeople have a both an intuitive and educated sense of when it’s time to dig in.” – Tim
- “Our view is that the technology is there to strengthen the human relationships and interactions itself, to replace them.” - Jason
Resources Mentioned:
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