Host Catharine Hays and special guest co-hosts Cheryl and Mark Burgess of Blue Focus Marketing speak with David Edelman, Co-Leader of Global Digital Marketing and Sales Practice at McKinsey & Company, Inc., on Marketing Matters. Cheryl and Mark Burgess are the co-authors of the book "The Social Employee: How Great Companies Make Social Media Work." Book: https://www.amazon.com/dp/B00D86G22S/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Find out more about Business Radio at https://businessradio.wharton.upenn.edu/
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