👉 Get Your Free Revenue Review → https://www.freewyldfoundry.com/report
What if you could take your short-term rental business from 17% to nearly 50% direct bookings in just six weeks? In this episode of Get Paid For Your Pad, Eric Moeller and Kaye Putnam break down the exact influencer collaboration strategy that turned a $900 investment into over $12,000 in direct revenue.
You’ll discover:
This isn’t theory. It’s a real case study STR operators can use to reduce OTA reliance, build brand awareness, and grow direct bookings with intentional influencer partnerships.
🎧 Listen now and learn how to stop decorating, start branding, and design collaborations that deliver real ROI.
Direct bookings, influencer collaborations, short-term rentals, STR growth, Instagram giveaways, hospitality marketing, property management, Freewyld case study, Airbnb revenue, OTA alternatives
00:00 – Tripling direct bookings in six weeks
02:14 – Why some influencer campaigns fail to convert
07:05 – The profile of creators who actually drive bookings
09:08 – How to find and qualify the right accounts
10:16 – Outreach strategies: DM vs. email
11:10 – Timelines, weekday hosting, and trades
13:29 – Setting expectations and giving direction
15:24 – Contracts, content rights, and model releases
17:28 – Giveaway mechanics that create virality
21:43 – Results: 233k views and $12k in direct bookings
24:36 – ROI breakdown and ad-value comparison
27:50 – Improving the direct booking experience
32:05 – Landing pages vs. full websites for campaigns
34:31 – How STR hosts can apply this playbook
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