Americus talks with Zeke Zelker, a critically acclaimed and award-winning filmmaker/entrepreneur, who has a different approach to his craft, which he calls cine-experiences. His projects don’t simply entertain, they engage audiences to become a part of the story. From producing the first transmedia project at Sundance, to writing, directing and producing the 7th most viewed drama on Hulu, InSearchOf. Zeke grew up in the Lehigh Valley and has been making films in the area for 20 years.
Zeke shares his wisdom about his powerful process with cine-experience and the 4 phases of creation: ignite, sharing short form content, main event and reward. Produced by Zeke's production company iDreamMachine, his movie Billboard includes a web series about the lives of 4 people living on a Billboard while participating in a billboard sitting contest and a new movie about the radio station that is hosting this whacky contest.
Zeke talks about the entrepreneurial aspect of the movie that includes a matter of how you try to succeed in running a business along with the struggles of trying to tread water while doing so. One way that iDreamMachine has involved their audience is by allowing audience members to submit videos stating why they would be a great contestant for a billboard sitting contest. Then votes were submitted through social media, and the people who had the most votes were cut into the film. This is just one of the many non traditional strategies that were used when creating this film.
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