Americus and Barbara talk with Peter Adams about the ¨out of the box¨ marketing strategies of companies such as Taco Bell and Foot Locker. They also discuss the popularity of the digital Nike skins that are available in Fortnite.
Peter Adams is a reporter at the online trade journal Marketing Dive covering digital transformation´s impact on marketing and advertising. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project.
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