Jessica Mashkevich, Founder and Chief Comfort Officer of Kona Benellie®. She created her company Kona Benellie in 2010 armed with only a scissor and a desire to improve lives through versatile comfort.
Her “throwbee” product has had great success and here’s why.
On my radio program “Marketing Matters”, Sirius XM 132 Business radio powered by Wharton, I discuss her “no BS” approach to getting things done from a marketing and branding perspective.
Enjoy this interesting deep dive into the entrepreneurial mindset of a visionary marketer. Sometimes, you can do cool stuff and it need not be “sexy tech” just a great product that solves a problem and has a social impact aspect to it.
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