Crocs was started in 2002 by three friends who were seeking to create a lightweight and comfortable boat shoe that would float and be stylish. In today's episode, Barbara and Americus are joined by the President of Crocs, Michelle Poole.
Michelle shares that over the years the signature Crocs clog has been adopted by many age groups and industries. From kids, to the outdoor community, to healthcare workers, and food and beverage workers, who would spend long days working on their feet. Jibbitz, which are the customizable charms that can be placed in the holes of the Crocs clogs came from a couple in Boulder, CO who were creating these for kids to put in their shoes and were not a part of the founder's original vision. However, the addition of the Jibbitz Charms has turned into a unique selling proposition as Crocs are the only footwear brand that consumers can customize on the spot and express who they are, and what's important/valuable to them.
Crocs has also managed and continues to thrive throughout the pandemic. Being able to communicate the relevant values to consumers was a significant stance. The fact that the clogs can be wiped clean and that you can take them on and off without touching them was valuable for consumers. The healthcare industry also found a huge need for Crocs and the company kicked into gear and set up a "Free Pair for Healthcare" campaign. Nearly 900K pairs of Crocs have been donated globally to healthcare workers on the frontlines of COVID-19.
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