Ron Berman, an Assistant Professor of Marketing is the creator of the Test and Roll method of research. Americus and Barbara talk with him about his Test and Roll method and P Hacking as it relates to marketing.
Ron Berman is an Assistant Professor of Marketing at the Wharton School. He focuses his research on online marketing, marketing analytics and the marketing actions of startup firms. His recent research looks at how firms measure and assess marketing effectiveness through experiments and how curation algorithms may create filter-bubbles on social media. He also teaches a few classes, such as Digital, Social, and E-Commerce Marketing as well as Economic/OR Models in Marketing.
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