Tiffani Bova talks with Americus about how to give your customers a better experience by offering personalization using the personal information given by customers to provide better service to them. She explains that customers are usually willing to give up their information if there is a benefit to them. She also talks about the benefits of using AI in marketing.
Tiffani Bova is the global customer growth and innovation evangelist at Salesforce, where as an industry thought leader, she watches overall market trends to uncover best practices on how to improve sales performance and enhance the overall customer experience.
Tiffani has been published in Forbes, Harvard Business Review and The Huffington Post. She was named one of the 50 Most Powerful and Influential Women in California in 2014 by the National Diversity Council, Top 50 Marketing Thought Leaders by Brand Quarterly Magazine,
as well as Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter.
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