Rebecca Robins who is the Global Chief Learning and Culture Officer at Interbrand discusses in this episode how the market sector of global luxury brands has shifted throughout history and throughout the landscape of the Coronavirus.
In their book Meta-Luxury: Brands and the Culture of Excellence the authors set out to define the ultimate meaning of true luxury, exploring it both as a culture and business model. Through concepts such as unique achievement, craftsmanship, focus, history, and rarity.
Rebecca discusses how throughout the past twenty years of their market analysis and research there have been two brands that have been and stayed relevant since the beginning: Gucci and Louis Vuitton. And that all luxury brands have their own philosophies, but the ones that consistently stay on top of the market know how to successfully marry tradition and innovation to carry forward.
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