In this special reunion show, Americus and Barbara talk with Eriko Clevenger Pope, a Wharton graduate of 1999. She reveals her experience with the marketing and psychology involved in the success of Nestle Purina PetCare.
Eriko Clevenger Pope, Vice President of Global Marketing for Nestle Purina PetCare and the Global Strategic Business Unit, graduated from Wharton in 1999. She was with Kraft Pizza Company in Chicago for 4 years working in Brand Management on the Tombstone and DiGiorno pizza brands. In 2003 she moved to Nestle Purina and in 2009 became the Head of Dog Portfolio, leading portfolio strategy for $3.5B including brands such as Purina Pro Plan, Purina One and Purina Beyond. In 2015 she became the Head of Global Marketing responsible for the global portfolio strategy, stewardship of global strategic brands and the global product pipeline development.
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