Guitar maker Paul Reed Smith of PRS Guitars joins Marketing Matters and Americus to discuss the guitar business and the craftsmanship behind his legendary guitars.
Paul starts by stating that business is tough, but his company and his team have fought back and fought through hard times, “turning nothing into something”. The recession was tough for PRS guitars, as demand for products in this category went down, but they powered through. Paul credits the advice of other business owners as part of the solution.
Paul taught himself to make guitars, and looks at the creation of a guitar as “making a tool to do a job”. The job just happens to be creating music. He considers how it looks, how it plays, and how it sounds as key to the construction of his guitars.
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