Tami Kim, Assistant Professor of Marketing at the University of Virginia’s Darden School of Business talks with Americus and Barbara at Marketing Matters about her JCR Paper: Why Am I Seeing This Ad?
Join Tami Kim to hear about the fascinating research she has been doing with online marketing ads. Have you ever wondered how all these random online ads pertain so closely to your everyday life? Well, Tami dives into what she has learned about how these online platforms know exactly what ads to choose in order to draw the consumer in.
She even goes a step further to talk about how your information may be shared with more than that one platform. Getting deeper into the issue they discuss conversational norms and how it is difficult to teach computers this behavior. That being said, Tami notes that there are acceptable and not acceptable ways to share information among various online platforms and how these ways have a direct connection to the ad effectiveness.
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