Barbara and Elea talk with Sucharita Kodali, VP, Principal Analyst Serving eBusiness & Channel Strategy Professionals at Forrester Research ,about what retailers get right and wrong about personalization including virtual reality.
Sucharita serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising. In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting
and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored ¨The State Of Retailing Online,¨ a joint study conducted annually with NRF.
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