Good Night Good Luck was Edward R. Murrow's famous sign off. It’s also the name of an up and coming Indie Rock band out of Philadelphia. Band members Jayson Verdibello, Erik Zrinsky, and Ed Taylor join Americus on Marketing Matters to discuss the band’s dynamic and the strategic approaches they use to grow their brand.
Good Night Good Luck is a collaboration of band members of different backgrounds and skill sets. They carry that theme of collaboration in most everything they do, from the music they write to branding and social media. When in comes to songwriting, all band members play a part. They want their songs to sound like they all had a hand in writing it, with everybody “having a hand in the pot”. Their sound is up beat and up tempo, with political tones, but not too “sledgehammerly” as to hit you in the face with political rhetoric.
Americus plays a portion of the single “Ice Cream and Red Wine”, and asks the group their strategy on preparing their music for a live show. They note that they work to ensure their music can be replicated seamlessly for a live show, adding a cinematic feel that makes their live events “big, important, and fun”.
Ed has been designated by the team to take the lead on their social media presence, digging in deeper to determine the best times to post on Instagram, but they add they still don’t take themselves too seriously. The collaboration on their creative process continues further as they discuss branding. Sara Puelo, the band’s lead singer, has contributed her own photographer to serve as the cover of their album Missing.
The band also sites using Spotify analytics to see where people are playing their music and to identify their key listening demographic. They note they are mindful of these facts as they head into the studio this spring to work on their follow-up album, but ultimately they write songs the songs they want to write regardless of who listens.
You can follow the band on Twitter and Facebook.
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