In this episode, Barbara and Americus are joined by VP, Ad Sales & Strategy at Roku Inc., Allison Levin. Allison shares that Roku is America's number one streaming service with 46 million active households, and more than half of those that no longer have access to linear. Meaning normal access to a cable subscription. She also shares that they believe all TV will eventually be streamed and served over an IP, along with all TV advertising being streamed.
Consumer behavior has shown a steady trend towards streaming services, however, the Coronavirus pandemic served as a major catalyst and accelerated that trend. Cable services lost live sports, new programming, and folks found they could save money by opting for a streaming service that offered better content.
In terms of advertising, businesses are becoming more strategic about where they're putting their ad spend dollars. With linear programming audiences headed in a downward trend, the budgets moved. The number one thing Roku sets out to do is to research and provide the data that supports this shift.
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