Barbara and Americus are joined by Angie Lee, who is the Global Head of Brand and Marketing at Samsung Next. Angie explains that Samsung Next is the innovation group that is focused on building an ecosystem of software and services that is intended to complement Samsung's global hardware footprint.
The team thinks and operates in a way that combines hardware and software holistically making a better overall experience for the consumer. Samsung Next is also really focused on how they can work with a larger ecosystem, say for example through acquisition or investment, to better position themselves at the paramount of the innovation intersection.
Some current projects that the Samsung Next team is working on include AI, IoT and Media Tech, as well as the Digital Health/Health Tech marketplace. The product team has recently launched an App called Whisk which allows a user to save recipes and then instantly turns them into shopping lists to buy in-store or online.
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