In this episode Barbara and Americus sit down with Lyn Falconio who is the Chief Marketing Officer at Publicis Health. Lyn discusses how we've seen in healthcare an extraordinary shift to an online and digital interface as a result of the Coronavirus. Not only that, but aside from a few hiccups, the numbers have been astounding in terms of the overall acceptance both on the doctor and patient sides.
One might assume that those folks of the older or senior populations would be very apprehensive and opposed to telemedicine, but Lyn shares that the date proves quite the opposite. Those who are 60 and above are readily adapting to this, and there doesn't seem to be a large generational gap. Folks all across the board appreciate the personable and more accessible experience. In addition, Medicare, Medicaid, and insurance companies are all getting on board and openly reimbursing for telemedicine/telehealth visits.
Lastly Lyn touches on the notion of finding the correct balance between tech and touch. Data exchange in healthcare is a very sacred thing that we need to continue to build the trust and equity around. But again, people are willing to share their data due to the value proposition they get in return with the advancements of telemedicine.
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