Tim Reed talks about his marketing strategies for the X Games events. He explains the research that they do in order to make sure their marketing strategies are reaching their target audience and the analytical side of their marketing. Also, he discusses how social media has created more avenues for them to enhance what they are doing at the X Games.
Tim Reed oversees the creative development and day-to-day operation of the X Games franchise. This includes the programming, production and distribution of X Games content – both for X Games events and year-round World of X Games programming, oversight of digital and social content and direction of X Games events.
In his current role, Reed has led the development and integration of youth lifestyle elements into X Games events including music, film, photography and art experiences created to serve the youth action sports audience. Reed also led the launch of the World of X Games show which is now entering into its third full year of programming on ABC.
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