Wharton Marketing Professor Barbara Kahn joins Wharton Professor Americus Reed to discuss her new book, "The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption." Here she discusses the key insights of the 2x2 Kahn Matrix. For more info, check out https://wdp.wharton.upenn.edu/book/shopping-revolution/
Book available here: https://www.amazon.com/Shopping-Revolution-Successful-Retailers-Disruption-ebook/dp/B07BHTJN7G
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